New Betty collection


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Sustainable eyewear

It’s stylish. It’s sustainable. It’s BIO, our most Mother Nature-approved collection yet.

BIO is a collection of eyeglasses for men made with biodegradable cellulose acetate. As a company always seeking new ways to innovate the optical industry, introducing sustainable styles into our collection seems like a natural fit.


The biodegradable acetate we use is partly derived from biomass, or plants. Biomass used for these types of bioplastics often comes from corn, sugarcane, or—in our case—cellulose. This happens to be a widely-spread organic compound found in plant cell walls and cotton fibres.


When we say biodegradable, what we’re referring to is the process of biodegradation, the breakdown of materials by micro-organisms into natural substances like water, carbon dioxide, or biomass. After repeated rounds of testing, this acetate was declared 100% biodegradable.*

Green that looks good

For BIO, we drew inspiration from nature itself, designing this collection in colours evocative of all things earthy and elemental. Frames are slim and lightweight, giving them their timeless quality that works-for-anyone, from the corporate-cool among us to the more casual dresser.

*M49® has undergone biodegradability tests in compliance with rule ISO 14855, done by a paramount Research Institute in Belgium: Organic Waste System. M49® has been declared 100% biodegradable.

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      • Choice - Tortoise

      • Role - Onyx Clear

      • Role - Black Matte

      • Choice - Black Matte


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